Marketing
As an experienced marketing professional, I have a track record of developing and executing omni-channel digital marketing campaigns that exceed revenue goals and significantly grow audiences.
Currently, I lead a content marketing team responsible for driving more than $5 million in annual revenue for a global brand. This has involved overseeing strategy across four businesses for:
Content Marketing
Email Marketing
Paid Social
Paid Search & Display
Organic Social
Affiliate Marketing
Consumer Insights
Internal & External Communications
impact
content strategy
Increased content-to-commerce site revenue for a global brand by 183% YoY (and grew its email marketing RPME by 428% YoY).
product launch marketing
Created a marketing strategy that exceeded launch revenue goals by 82%. The following year, this business exceeded its annual revenue goals in the first three months.
social media
Increased one brand's reach by 125% and its website clicks by 58% on Instagram in just one month.
seo
Doubled a national media brand's unique visitors from SEO in just 9 months — and helped a new business rank #1 for target keywords in just 3 months.
