Kelsey is experienced in developing and executing omni-channel digital marketing campaigns that have a record of exceeding revenue goals and growing audiences.
Having worked on email marketing, paid social and display, affiliate marketing, organic social, focus groups, consumer insights, and sitewide strategy for a global brand — and serving as the head of its content-to-commerce (C2C) websites — she has a wide range of marketing skills that are strategically applied to every new project.
Examples of recent marketing work include:
• Increasing content-to-commerce site revenue by 183% YoY
• Increasing annual content-to-commerce email marketing revenue by ninefold
Growing unique open rate by 100% YoY
Growing unique click rate by 95% YoY
Growing average order value by 48% YoY
Growing RPME by 428% YoY
• Leading e-commerce marketing during a time of 160% YoY revenue growth
• Increasing e-commerce email marketing revenue by 158% YoY
Increasing RPME by 112% YoY
Increasing click to open rate by 95% YoY
Increasing unique click rate by 93% YoY