Marketing 

Kelsey is experienced in developing and executing omni-channel digital marketing campaigns that have a record of exceeding revenue goals and growing audiences. 

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Having worked on email marketing, paid social and display, affiliate marketing, organic social, focus groups, consumer insights, and sitewide strategy for a global brand — and serving as the head of its content-to-commerce (C2C) websites — she has a wide range of marketing skills that are strategically applied to every new project. 

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Examples of recent marketing work include: 

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• Increasing content-to-commerce site revenue by 183% YoY 

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• Increasing annual content-to-commerce email marketing revenue by ninefold 

          Growing unique open rate by 100% YoY​

          Growing unique click rate by 95% YoY

          Growing average order value by 48% YoY

          Growing RPME by 428% YoY

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• ​Leading e-commerce marketing during a time of 160% YoY revenue growth  

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• Increasing e-commerce email marketing revenue by 158% YoY

          Increasing RPME by 112% YoY 

          Increasing click to open rate by 95% YoY 

          Increasing unique click rate by 93% YoY​