Marketing

I am experienced in developing and executing omni-channel digital marketing campaigns that have a record of exceeding revenue goals and growing audiences.

Having worked on email marketing, paid social and display, affiliate marketing, organic social, focus groups, consumer insights, and sitewide strategy for a global brand — and serving as the head of its content-to-commerce (C2C) websites — I have a wide range of marketing skills that are strategically applied to every new project.

I have also worked with a team of subcontractors to provide marketing services directly to clients in an agency setting.

Examples of recent marketing work include:

• Increasing content-to-commerce site revenue by 183% YoY

• Increasing annual content-to-commerce email marketing revenue by ninefold

Growing unique open rate by 100% YoY

Growing unique click rate by 95% YoY

Growing average order value by 48% YoY

Growing RPME by 428% YoY

• Leading e-commerce marketing during a time of 160% YoY revenue growth

• Increasing e-commerce email marketing revenue by 158% YoY

Increasing RPME by 112% YoY

Increasing click to open rate by 95% YoY